About
Major sports competitions, amusement parks, zoos, cultural events and places, offer entertainment that generates strong emotions!
Experts since 1999 in the world of Entertainment, our teams support and advise you to capture the excitement of entertainment and invent new sources of growth. We help you transform them into existing business opportunities.
Our solutions are aimed at all services related to merchandising, business development, marketing, communication, and ticketing.
FROM FASCINATION TO EMOTION…
BOOST YOUR BUSINESS INCOME
IMPROVEMENT OF MERCHANDISING PROFITABILITY
– Ranges structure
– Distribution
– Training
TARGET +15% OF SALES
PARTNER ACTIVATIONS
– Promotion of your infrastructures
– Co-branding
– Naming
TARGET +20% OF SALES
SUBSCRIPTION / TICKETING
– Audience loyalty
– Cross selling merchandising
TARGET +10% OF SALES
YOUR CHALLENGE
Capitalise on your image
Boost reputation
Drive customer experience
Master contracts and partnerships
Create new growth levers
Present profitability to shareholders
OUR SOLUTIONS
Qualitative and quantitative market audit
Data and business intelligence
Mix Products / Merchandising
Strategies & Distribution
Partner Activation
Events creation
Training
OUR RESULTS
Transform your consumer into a FAN
Increase your brand’s visibility
Grow your customer flow / average basket / purchasing frequency
Balanced partnerships / a more attractive brand
New distribution channels for new revenues
President’s Message
Geoffroy VALERY
Chief Executive Officer M2A
Today our customers are putting on more than just a show!
They perform beyond the stages, beyond their actual playgrounds. They generate emotion, dreams and can help strengthen the notoriety of their partners who come to associate their brand with theirs.
It’s by relying on 20 years of expertise, we support our customers in the deployment of their brand by allowing them to generate multiple “additional business opportunities” with their partners.
Whether inside a stadium or its surroundings, but also by mobilizing the various infrastructures and resources at their disposal.
Our experts
Sébastien BOSCH
Director of BU Merchandising M2A
M2A has twenty-years of experience working with professional clubs, sports federations, amusement parks, event organizers (concerts, festivals, etc.), tourist offices, museums, supporting them in setting up an efficient and sustainable merchandising strategy.
Design, conception, sourcing, distribution solutions, partner activations, cross selling, we have developed so many tools to support our clients’ brands and their commercial performance, in a true partnership relationship.
Olivier DUC
Director of operations M2A
Operational manager of the Sports, Esports, Entertainment and Media branches.
Expert in trade, managerial innovation and BU management in strong competitive environments.
I work on the repositioning of the business model and support our clients in the transformation of organisations.
